From Martial Arts Enthusiast to Faceless TikTok Creator: Kui's Journey with OSSA.AI

Meet Kui Kapu: The Mastermind Behind Combat Citadel

Meet Kui Kapu, the mastermind behind @combatcitadel on TikTok—a faceless page that has amassed over 20,000 followers in under 3 months. Martial arts transformed Kui Kapu’s life. Over the past four years, Kui has leveraged martial arts to rebuild his foundation, finding purpose in enhancing others' quality of life. While he modestly describes himself as not an expert, Kui is dedicated to raising awareness about the history of martial arts and sharing legendary stories that inspire others to pursue their own martial arts journeys. Utilizing OSSA.AI, Kui has created engaging faceless short-form videos that showcase the significant impact martial arts have on today’s world.

His mission is clear: to build a strong martial arts community through Combat Citadel, fostering wellness and resilience among its members. Kui’s strategic use of OSSA.AI for faceless video creation has been instrumental in transforming Combat Citadel into a thriving hub for martial arts enthusiasts. Recently, he expanded his influence by launching "The Combat Citadel" community on Skool, aiming to help others build a strong foundation in martial arts, fitness, mental resilience, and financial freedom. After just a few days of launching the community and placing his Skool community link in his TikTok bio, over 100 enthusiastic martial arts learners have joined, eager to gain more knowledge from him.

A Quote of Inspiration from Kui

"There is no losing in martial arts, you either win or you learn."
— Carlos Gracie Jr.

Kui firmly believes in redefining failure by emphasizing learning and growth. As you will see, his journey of growing his faceless TikTok account exemplifies this mindset, showing that every challenge is an opportunity to improve and succeed.

The Story Behind Kui Finding OSSA.AI

Kui’s journey took a significant turn when he identified the growing trend of successful faceless TikTok pages. Traditional content creation, which often demands extensive time and effort, left Kui seeking a more efficient way to share his passion for martial arts. His search led him to James Ward’s TikTok page, where he discovered OSSA.AI—a platform that empowers creators to produce unique, monetizable faceless content effortlessly. Inspired by James Ward’s achievement of 2.5 million views in just a few months using OSSA.AI, Kui decided to integrate the platform into his content creation strategy.

Little did Kui know that his life was about to change forever...

Leveraging OSSA.AI for Content Creation

As a dedicated martial arts practitioner, Kui wanted to share his expertise without the constraints of on-camera presence. OSSA.AI provided the ideal solution, enabling him to focus on content quality while the platform handled the technical aspects of video creation.

By utilizing tools like Script Writer GPT and OSSA.AI’s advanced video generation capabilities, Kui produced his first video on "The History of Brazilian Jiu-Jitsu," which quickly garnered over 2,000 views on TikTok.

Kui had never created a single faceless video before, and right off the bat—2,000 views?

Incredible!

But it was not all easy success from that point on. That first video was his highest-performing video for nearly the next month, but he never gave up. His videos were getting 300-1,000 views per day, which is impressive in itself for videos coming straight from the OSSA.AI platform, but Kui wanted to reach many more people.

So what did he do?

He kept posting every single day without fail. Along the way, he had videos that would get as low as 100 views, but he never gave up.

After nearly two months of consistent posting, Kui had his first viral OSSA.AI video—over 95,000 views on "The Greatest Kung Fu Practitioner".

After that, he once again had some videos in the 500–1,000 view range for some time, but his average views per video began growing steadily.

Then, within the next couple of weeks, he had his first mega-viral video garnering over 450,000 views: "The Best Self Defense Krav Maga History."

With OSSA.AI, Kui found the perfect solution to create engaging, educational content on martial arts without the need to appear on camera. Our platform allowed him to focus on what he loved most: teaching and discussing martial arts.

"I like to look at it as, like, you know, PowerPoint on crack. These presentations that the AI generates—it's so beautifully put together that it's just like, all I gotta do is really focus on the content inside of it," Kui shared during a conversation with Cole Gonzales, CEO of OSSA.AI.

Kui's Highest Performing TikTok Videos (as of 09/25/2024):

1. 450,000 Views
2. 96,000 Views
3. 53,000 Views
4. 50,000 Views
5. 38,000 Views
6. 34,000 Views
7. 22,000 Views
8. 20,000 Views
9. 17,000 Views
10. 15,000 Views
11. 13,000 Views

Kui's Strategies for TikTok Growth and Engagement

Our CEO, Cole Gonzales, known as @Colewherld on social media, met with Kui to discuss his rapid success.

Kui attributes his TikTok growth to several key strategies facilitated by OSSA.AI:

1. Consistent Posting: Post regularly to keep your audience engaged and attract new followers. (Kui recommends three times a day.)
2. Target Audience Identification: Understanding his audience—martial arts enthusiasts and beginners—allows Kui to tailor content that resonates deeply with their interests.
3. Niche Focus: By concentrating on the history of martial arts, Kui ensures his content is both authentic and specialized, fostering a dedicated follower base.
4. Audience Interaction: Kui isn't afraid to stir the pot with thought-provoking takes, encouraging viewers to think critically and engage with his content. This has led to some of Kui's most viral videos—those that elicit an emotional response from martial arts enthusiasts, causing them to like, comment, and share Kui's videos across their own communities.
5. Leveraging AI Tools: Utilizing ChatGPT for idea and script generation and OSSA.AI for video creation, Kui streamlines his workflow, allowing more time for content refinement and engagement.
6. Building a Community: Kui has taken the unique approach of starting a free Skool Community, which he will upsell to his audience into paid programs on martial arts while still providing value to those interested in the basics of martial arts. This way, he can form a deeper connection with his audience without solely relying on the TikTok Creator Program to monetize his audience.

Cole often emphasizes the importance of consistency on social media. Social media acts as a compounding machine—once a video goes viral, the engagement can snowball into your next video, creating a sustainable growth cycle. However, consistency alone isn't enough; it must be paired with a well-defined target audience. Kui’s focus on the history of martial arts, combined with his consistent posting, has been a key driver of his success.

Launching The Combat Citadel Community

Recognizing the opportunity to make additional income outside of TikTok's Creator Rewards Program and driven by a desire to make a more significant impact, Kui recently launched "The Combat Citadel" on Skool.

This free, private group offers a wealth of resources:

• Mind & Body Masterclass for Martial Arts Beginners: A comprehensive program valued at over $1,500, covering strength, endurance, flexibility, mindset, nutrition, and more.
• Bonuses: Access to martial arts training programs, expert seminars, self-defense courses, guided meditations, branding strategies, and milestone giveaways.

Kui aims to demystify martial arts for beginners, providing them with the confidence and knowledge to pursue their passion. By making the community free to join while offering additional paid resources within his Skool platform, Kui creates a pathway for members to deepen their martial arts practice and achieve personal growth.

This strategy is incredibly powerful. While Kui can earn a couple of extra thousand dollars per month through the TikTok Creator Program as he continues to grow, he also builds a personalized educational community where he can connect with his audience and monetize his viewers at a higher rate. This approach transforms Combat Citadel into a full-fledged, self-sustaining, and long-term business model.

"Martial arts can be very intimidating for people who don't know how to do it. They're scared to go to the gym or whatever, and I get it. So it's like, I want to build the confidence, connect your mind to your body, and make sure you have that confidence to go ahead and go to, you know, a gym or something like that," - Kui

Building Trust with a Skool Community

While his TikTok page remains faceless, Kui understands the importance of building trust with his audience. In his Skool community, Kui steps in front of the camera to connect on a more personal level. This is his key strategy in ensuring that the trust he builds through providing his TikTok followers with entertaining and informative content is reinforced by introducing himself and revealing his identity within his Skool community.

"If I'm gonna create a community, right, I want to show my face... I want to show that I'm a real person," he said.

By doing so, he bridges the gap between anonymous content creation and personal mentorship, offering his community members a more enriching experience. This strategy not only strengthens the bond with his audience but also enhances the credibility and authenticity of Combat Citadel.

Some OSSA.AI creators, like @nativeamerican.history or @sicilyancienthistory, prefer to leave the link to their digital store in their bio. How you funnel the attention you garner through your faceless page depends on your unique business goals, but setting up another form of monetization, such as an online store or a free/paid external community, is always a smart move to maximize monetization.

Monetizing His Passion Like Never Before

Before being introduced to OSSA.AI, Kui never thought there would be a way to monetize his passion for martial arts online—especially not one where he wouldn't have to pick up the camera and show his face. But here we are...

His approach includes two primary monetization strategies:

• TikTok Creator Rewards Program: He recently qualified for the TikTok Creator Rewards Program earning an initial $50 in his first week—a promising start. Already, he's making 2.5 times his OSSA.AI subscription cost off the bat per month.
• Community Courses: Kui has created the Combat Citadel Skool community, where he provides both free and paid courses for individuals looking to get started with martial arts.

Our CEO, Cole Gonzales, recently shared on a livestream, "OSSA.AI is an investment at first. Think about how much you would have to pay to purchase a camera, lighting, etc., then how much you would pay a video editor. Not to mention the time it takes to sit down and film the content. This is something I do since I am a large creator, but most people don't have the money, the time, or even want to be on camera. But I know one thing to be true: everyone wants to create content about something they are passionate about, and if they can make money doing it and create a community of people who also love the thing(s) they do, isn't that the dream of any human who has ever lived? That is what we are building for. We're not just another AI tool."

While $50 in his first week may not seem like a lot, Kui's monthly subscription is $80 (creator plan), and his growth is exponentially increasing. This means he is already making $200 a month, which will soon be $500, then $1,000 if he continues at his current growth rate. Additionally, once he releases his paid community on Skool, he will have consistent new members flowing into his Skool community from his OSSA.AI content, which he can then monetize at a higher price point.

To us, that sounds like we have helped Kui go from ground zero to a full business within two months, and we couldn't be more excited for him.

An Inspiration for Aspiring Content Creators

We will say it once, and we will say it again: our platform is for the 99% of people who never saw themselves as content creators.

Just like Kui, you do not need any previous faceless content creation experience to grow and monetize your passion with OSSA.AI. All you are missing is the information needed to take you from where you are now to where you want to be.

OSSA.AI is a tool in your content creation tool belt, but you are the carpenter who decides how you want to use the tool to reach your content creation goals. Kui's journey illustrates the potential of combining passion with innovative tools like OSSA.AI. His success demonstrates that with dedication, strategic planning, and the right technology, anyone can build a thriving faceless content platform.

Creating the New Generation of Content Creators

Kui's evolution from a martial arts enthusiast to a successful faceless TikTok creator and community leader underscores the possibilities available with the right tools and mindset. By leveraging OSSA.AI and his unwavering dedication, Kui has not only grown his platform but also created meaningful connections and opportunities for others to learn and thrive in the martial arts community.

If Kui’s story has inspired you to start your own faceless content creation journey, we invite you to join our free Skool community. Here, our CEO, Cole Gonzales, provides valuable faceless content creation resources and hosts private calls with the OSSA.AI community. With OSSA.AI, you can share and monetize your passion with the world—no face or previous content creation experience required.

Click here to join our free skool community.

• 📚 Skool Community - Community full of valuable content creation resources
• 💰 Free Faceless Guide - Free step-by-step Faceless Guide
• 🪝 Viral Hook List - List of over 200 viral video hooks
• 🧠 Viral Niche Generator - GPT that helps you create a viral niche
• 🤖 Short-Form Script Writer - GPT that helps you write viral short-form scripts
• 📱 Try OSSA.AI for Free - Create 5 videos/mo for free - forever.

For more stories like Kui's and resources to help you on your content creation journey, stay tuned to our blog. Happy creating! :)